About
Technical Director, educator, and API consultant. Based in Wales, UK.
I help SaaS teams fix slow, unreliable APIs without rewriting everything. My work sits at the intersection of API quality, architecture, and delivery -- the decisions that determine whether a team ships with confidence or spends half its time firefighting.
I have been building software professionally for over 15 years, with the last several focused on PHP, Laravel, and API systems at scale. I am a PHP-FIG Core Committee member, have delivered 30+ talks and workshops internationally, and have reached over 50,000 developers through writing, talks, and technical education.
Before software, I served in the Royal Tank Regiment from 2007 to 2011. That background shapes how I work: systematic diagnosis, calm under pressure, and a strong preference for durable solutions over short-term fixes.
My consulting approach runs in three stages: diagnose the actual failure points, stabilise the riskiest bottlenecks first, then scale by leaving behind patterns and habits the team can own without me.
What people say
"Steve is one of the most thorough and thoughtful educators I've seen. He puts in a ton of effort and it clearly shows."
"Steve is the teacher you wish you had in school. He’s informative, entertaining, and passionate about what he does. I’m always excited to see more of Steve’s content!"
"To me, there's one word that comes to mind: 'passion'. There are only a handful of people with the same passion for programming as Steve."
"Steve is a great developer with a wealth of knowledge that has contributed to many projects we have. His passion for API means we benefit from his aim for the best."
"Steve is an awesome guy who knows a thing or two about APIs. I’ve learned so much from his content on his YouTube channel as well as his API video course."
"Steve is an awesome writer and communicator, he can take complex problems and communicate them in a way that anyone can understand."
"Steve is highly engaging and an expert in what he does. I bookmark everything he publishes and refer back to it on a regular basis. The API king!"
"Steve is one of the top API experts in the world and has been teaching our community for years."
"Steve has a profound mastery of APIs and a public-serving teaching approach."
"Steve is a stream of knowledge. If you like clean, strict code and silky APIs, there’s nobody I’d sooner turn to for advice!"
"Steve is an absolute weapon. We came for the APIs but we stayed for the clean code, robust systems architecture and deep knowledge of Laravel conventions. Steve made our code faster, more stable and easier to maintain ourselves in the future."
"Steve was fantastic to work with. His deep understanding of Laravel, both technically and culturally, made him the perfect person to collaborate with."
"Steve’s enthusiasm and positive attitude makes his educational content super easy to digest and makes learning new tools and languages really fun."
"Steve is one of my favourite people. He has a huge passion for teaching developers about APIs and good coding practices."
"Steve brings knowledge and passion to the community, with easy to follow content that adds real value to any company that uses him."