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Work History

15+ years building, leading, and shipping software — from combat engineer to technical director.

Developer Educator and API consultant with 15+ years building scalable web applications and leading engineering teams. Currently Technical Director at Lila Fuches and Core Committee member of PHP-FIG, helping shape industry standards. Recognised technical writer (php[architect], Laravel News, and more) and international speaker focused on practical learning for modern API teams. Specialising in Laravel, Go, API design, developer experience, and hands-on team coaching.

Current

Technical DirectorNow
Lila Fuches Limited
Oct 2024Present2y

Architected and launched a scalable Laravel SaaS platform using an API-first approach, supporting rapid user growth and seamless feature expansion. Led technical strategy, modernised infrastructure, and optimised CI/CD pipelines. As fractional CTO, guided hiring, roadmap planning, and product direction, while mentoring developers to improve code quality and team collaboration.

  • Designed and delivered a Laravel 11 SaaS platform serving thousands of users
  • Established API-first development practices to reduce technical debt
  • Improved deployment workflows with modern CI/CD automation
  • Mentored a development team, introducing code review and best practices
Laravel 11PHP 8.xAPI DesignCI/CDAWS
Feb 2024Present2y 8mo

Contributed to PHP language standards by drafting and reviewing proposals focused on framework interoperability. Participated in open discussions and formal voting processes. Shared practical developer insights to help guide the direction of new PSR standards adopted by the PHP community.

  • Drafted and reviewed PSR standards for PHP framework interoperability
  • Participated in proposal discussions and formal voting on new standards
  • Provided practical developer feedback to guide standardisation decisions
PHPAPI StandardsOpen Source Governance
Technical ColumnistNow
php[architect]
Aug 2023Present3y 2mo

Authored monthly technical deep-dives on advanced PHP topics and architectural best practices for one of the industry's most respected publications. Simplified complex concepts for a broad developer audience using storytelling techniques and clear, practical examples. Collaborated closely with editorial teams to ensure technical accuracy and maximum reader value.

  • Writing a monthly deep-dive column on advanced PHP and architecture since August 2023
  • Covered advanced PHP 8.x features, Laravel patterns, and architectural best practices
  • Simplifies complex concepts for a broad developer audience through storytelling and clear examples
PHPLaravelSoftware ArchitectureTechnical Writing

Experience

Laravel Content Owner
certificates.dev
Mar 2026Jul 20264mo

Responsible for creating the Laravel certification curriculum, designing code challenges, running bootcamps, and representing certificates.dev at industry events and conferences as a speaker.

  • Created the Laravel certification curriculum
  • Designed and authored code challenges for candidate assessment
  • Led and facilitated Laravel bootcamps for developer upskilling
  • Represented certificates.dev at industry events and conferences as a speaker
LaravelCurriculum DesignTechnical WritingPublic SpeakingDeveloper Education
Developer Advocate
Treblle
Mar 2023Oct 20241y 7mo

Led comprehensive developer education initiatives, creating extensive technical content library that significantly increased API adoption and community engagement. Represented Treblle at major international conferences, gathering critical community feedback that directly influenced product roadmap. Built practical demo projects and sample code that dramatically simplified product onboarding and accelerated developer success.

  • Created 50+ technical resources (articles, videos, livestreams) on APIs and observability
  • Represented Treblle at conferences and community events, bringing developer feedback back to the product
  • Built demo projects reducing user onboarding time from 2 hours to 30 minutes
  • Served as the link between the developer community and Treblle's product teams
Developer AdvocacyAPI DesignPublic SpeakingContent Strategy
Senior Engineering Manager
Geomiq
Jul 2022Feb 20237mo

Managed cross-functional engineering teams delivering high-performance Laravel applications for major manufacturing clients. Implemented comprehensive process improvements including enhanced code review workflows and automated testing, resulting in significant bug reduction. Mentored engineers through structured career development programs and technical coaching sessions.

  • Managed cross-functional teams of 12+ engineers across 3 products
  • Implemented process improvements reducing production bugs by 30%
  • Delivered high-performance Laravel applications for manufacturing clients
  • Strengthened release reliability through code review and CI/CD practices
Engineering ManagementLaravelCI/CDPostgreSQLRedis
Technical Writer
Laravel News
Jun 2022May 20241y 11mo

Published comprehensive articles on Laravel internals, package development, and architectural best practices for the Laravel community's primary news source. Produced educational content specifically targeting intermediate-to-advanced Laravel developers, focusing on real-world application and performance optimisation. Actively highlighted innovative open-source projects and community contributions to foster ecosystem growth.

  • Published 25+ in-depth Laravel tutorials and best practice guides
  • Wrote for intermediate-to-advanced Laravel developers
  • Highlighted 50+ open-source projects, contributing to community growth
LaravelPHPTechnical WritingOpen Source
Lead Software Engineer
Mumsnet
Apr 2022Jul 20223mo

Led backend engineering for one of the UK's highest-traffic community platforms, architecting Laravel solutions for millions of users. Designed and maintained critical APIs that improved system reliability and dramatically reduced response times. Collaborated closely with product and design teams to ship engagement-driving features while mentoring junior engineers and establishing improved development workflows.

  • Led backend engineering for platform serving 1.5M+ monthly active users
  • Designed and maintained APIs that improved reliability and reduced response times
  • Mentored junior engineers and introduced improved code review workflows
LaravelMySQLVarnishRedisHigh Traffic Systems
Software Engineering Manager
Car & Classic
Feb 2022Apr 20222mo

Oversaw talented engineering team building Laravel-powered systems for the UK and Europe's largest classic car marketplace. Introduced structured agile planning processes that improved team velocity and delivery consistency. Led infrastructure initiatives ensuring exceptional uptime while fostering high-trust, high-impact team culture through regular coaching and mentorship.

  • Led team building Laravel systems for UK's largest classic car marketplace
  • Implemented agile processes improving team velocity by 25%
  • Maintained 99.9% uptime for platform processing £50M+ in transactions
Engineering ManagementLaravelAgileE-commerce
Engineering Manager
Jump Twenty Four
Oct 2021Feb 20224mo

Led engineering initiatives across multiple client projects at a Laravel-focused digital agency, from discovery through technical delivery. Implemented comprehensive CI/CD automation that dramatically reduced release times while establishing rigorous testing and code quality standards. Played key role in hiring and onboarding while shaping a culture of technical craftsmanship and accountability.

  • Led engineering across 8+ concurrent client projects
  • Implemented CI/CD automation that dramatically reduced release times
  • Established testing standards achieving 85%+ code coverage
  • Successfully hired and onboarded 5 senior developers
Engineering ManagementLaravelCI/CDTesting Standards
Technical Lead
Squarefoot Capital
Apr 2021Oct 20216mo

Owned architecture and delivery of mission-critical Laravel-based financial products, including complex real-time data pipelines and third-party integrations. Worked closely with stakeholders to align ambitious business objectives with technical execution while enforcing high engineering standards to ensure code quality and long-term maintainability.

  • Architected Laravel-based financial products handling £10M+ transactions
  • Built real-time data pipelines processing 100,000+ daily events
  • Integrated with 12+ third-party financial APIs maintaining 99.5% uptime
LaravelFinancial APIsEvent Driven Architecture
Chief Technology Advisor
TechVets
Apr 2020Oct 20211y 6mo

Advised TechVets, a non-profit that helps veterans into technology careers, on moving forward in the technology space and scaling its digital business.

  • Advised a veterans' non-profit on technology strategy
  • Helped scale its digital business
Chief Technology Officer
Lila Fuches Limited
Aug 2019Oct 20212y 2mo

Established technical foundation and product architecture for innovative SaaS platform. Led development from initial MVP through market-ready product launch, establishing development practices and technical standards that supported sustainable growth.

  • Designed the initial product architecture
  • Established development practices and technical foundations
  • Led product from MVP to market-ready SaaS platform
CTOProduct StrategyLaravelAWS
Head of Software
innovecom
Mar 2019May 20192mo

Led software at innovecom.

  • Led the software function
Chief Technology Officer
Codez Academy
Dec 2018Mar 20193mo

Managed and built the Codez education platform, designed for schools and teachers to teach children how to code. Created and delivered training courses for adult learners across a range of languages, and worked on the company's business plans, financial plans and partner management.

  • Built the Codez platform for teaching children to code in schools
  • Created and delivered coding courses for adult learners
  • Shaped business plans, financial plans and partner management
Founder & Organiser
PHP South Wales
Jun 2018Jul 20224y 1mo

Created PHP South Wales to bring developers together regardless of background or experience level. Hosted monthly events featuring diverse speakers and topics, fostering continuous learning and professional growth. Built a welcoming community that became a launching pad for many developers' careers and established lasting connections across the Welsh tech scene.

  • Founded and grew community from 0 to 200+ active members
  • Organised 40+ monthly meetups featuring international speakers
  • Mentored developers through workshops and networking events
  • Established Wales as a recognised hub in the PHP community
Community BuildingEvent OrganisationPublic Speaking
Chief Technology Officer
Digital Profile
Dec 2017Nov 201811mo

Promoted from Head of Development. Worked alongside the CEO, shareholders and development team, leading development of the platform and managing the workload so that all work aligned to the company vision and progress could be reported to shareholders.

  • Promoted from Head of Development to CTO
  • Led platform development and reported progress to shareholders
Head of Development
Digital Profile
Sep 2017Dec 20173mo

Headed up the development team, working on a modern stack alongside the CEO and shareholders.

  • Headed up the development team
Head of Development
Locality Solutions
Apr 2017Sep 20175mo

Managed the development team at a tech-for-good company providing a SaaS case-management platform for multi-agency collaboration across public and private sector clients. Split time 80:20 between development and management, working to an agile methodology.

  • Built a cloud environment compliant to Official Sensitive (IL4), with security managed, assessed and fully audited
  • Interviewed and technically assessed every member of the development team
  • Managed the team 80:20 between development and management
Digital Developer
Ingelby Limited
Oct 2016Apr 20176mo

Full-stack developer working from front end to back end on projects for clients from large brands to small companies, with datasets from simple to very large and complex.

  • Full-stack development for clients from large brands to small companies
  • Worked with large, complex datasets
Freelance Developer
House of Codes
Aug 2015Feb 20171y 6mo

Freelance developer covering white-label back-end development, often taking project lead alongside other developers and designers to deliver on time and on budget. Work ranged from static sites to web applications, security testing and RESTful API construction.

  • White-label back-end development for agencies and designers
  • Took project lead to deliver on time and on budget
  • Built RESTful APIs and security testing solutions
Web Developer
Shropshire Tourism
Jun 2015Aug 20152mo

Organised and maintained the hosting, and developed client websites on a range of CMSs and a bespoke content management system.

  • Maintained the hosting platform
  • Built client websites on off-the-shelf and bespoke CMSs
PHPMySQLJavaScriptHTML5CSS3Sass
Web Developer
Web Waterfalls
Aug 2014Jun 201510mo

Worked on both the programming and the servers for a new online social experience, in bespoke PHP and JavaScript, and handled the server side from load balancing to CDN.

  • Built a social platform in bespoke PHP and JavaScript
  • Ran the infrastructure, from load balancing to CDN
PHPJavaScriptLoad BalancingCDN
Staff Technical Writer
Freedom Publishers Union
Jun 2014May 201511mo

One of the staff technical writers for an online Linux magazine with writers around the world, covering Linux reviews, tutorials and code examples.

  • Wrote Linux reviews, tutorials and code examples for an international online magazine
LinuxTechnical Writing
Web Developer
Morello
Nov 2013Aug 20149mo

Web developer and helpdesk support at Morello Digital, specialising in Drupal development with secure coding practices, and handling website and server support.

  • Specialised in secure Drupal development
  • Provided website and server support
DrupalPHP
Web Designer/Developer
Advanced Website Design
May 2013Nov 20136mo

An introduction to agency work across Joomla, WordPress, Magento and bespoke projects, from advertising websites to SMS API components alongside existing CMSs.

  • Built sites across Joomla, WordPress and Magento
  • Integrated SMS APIs with existing CMSs
JoomlaWordPressMagentoPHP
Linux System Administrator
Flipside Group
Mar 2012Mar 20131y

Linux system administrator: monitoring networks, finding and fixing faults, first-line support, researching new tools and supporting the development team.

  • Monitored networks and fixed faults
  • Provided first-line support and researched new tools
LinuxNetworking
Oct 2007Sep 20113y 11mo

Tank Crewman in the 2nd Royal Tank Regiment, with a frontline tour in Afghanistan on route clearance. Crewed and maintained the Challenger 2 main battle tank, and trained in mechanical engineering through the Army's apprenticeship scheme. Systematic diagnosis and calm under pressure came from here.

  • Served a frontline tour in Afghanistan on route clearance
  • Crewed and maintained the Challenger 2 main battle tank
  • Completed an NVQ Level 2 in Mechanical Engineering through the Army apprenticeship scheme
Challenger 2Mechanical EngineeringRoute ClearanceProblem Solving Under Pressure

Skills

Developer Advocacy

Expert
Technical Content CreationDeveloper EducationCommunity BuildingConference SpeakingTechnical WritingDeveloper RelationsProduct EvangelismWorkshop FacilitationDocumentation StrategyOpen Source AdvocacyDeveloper Experience (DX)

Backend Engineering

Expert
PHP 8.xLaravel 13GoAPI DevelopmentRESTful APIsGraphQLMicroservices ArchitectureMySQLPostgreSQLRedisOAuth 2.0JWT AuthenticationMessage QueuesEvent SourcingDatabase DesignPerformance OptimisationWebhook SystemsAPI SecurityAI-Native Development

Frontend Engineering

Advanced
JavaScript ES6+TypeScriptVue.jsAlpine.jsAstroTailwind CSSLivewireInertia.jsServer-Side RenderingProgressive Web AppsResponsive DesignComponent ArchitectureWeb PerformanceAccessibility (a11y)

Leadership & Communication

Expert
Engineering ManagementTeam LeadershipTechnical MentoringStrategic PlanningCross-functional CollaborationStakeholder ManagementHiring & OnboardingAgile MethodologiesCode Review CultureTechnical Decision MakingEngineering Culture

Software Architecture

Expert
System DesignDomain-Driven Design (DDD)SOLID PrinciplesHexagonal ArchitectureEvent-Driven ArchitectureCQRS PatternAPI DesignModel Context Protocol (MCP)System ScalabilityHigh AvailabilityDistributed SystemsTechnical Debt Management

DevOps & Infrastructure

Advanced
AWS (EC2, RDS, S3, CloudFront)DockerLinux System AdministrationCI/CD PipelinesGitHub ActionsTerraformInfrastructure as CodeLoad BalancingMonitoring & Logging

Quality & Testing

Expert
PHPUnitPestTest-Driven Development (TDD)Feature TestingIntegration TestingUnit TestingCode Quality ToolsStatic AnalysisPHPStanPsalmCode Coverage

Publications, recognition and recommendations are on the About page.

Education

NVQ Level 2 - Mechanical Engineering

British Army Apprenticeship Scheme · Jan 2007 – Dec 2011

I learned mechanical engineering through the Army's apprenticeship scheme while serving in the 2nd Royal Tank Regiment, completing an NVQ Level 2 working on the Challenger 2 main battle tank.